Course Name | Basic Graphic Applications and Advertising I |
Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
---|---|---|---|---|---|
PRA 300 | Fall/Spring | 3 | 0 | 3 | 5 |
Prerequisites | None | |||||
Course Language | English | |||||
Course Type | Elective | |||||
Course Level | First Cycle | |||||
Mode of Delivery | face to face | |||||
Teaching Methods and Techniques of the Course | DiscussionProblem SolvingQ&ACritical feedbackApplication: Experiment / Laboratory / WorkshopLecturing / Presentation | |||||
Course Coordinator | - | |||||
Course Lecturer(s) | ||||||
Assistant(s) | - |
Course Objectives | This course aims to equip students with basic graphic design discipline as well as knowledge of design softwares and the ability to discuss basic graphic design concepts. Students will be able to unify their creative works with computer technology and they will be able to create their first designs which will serve to the needs of the field in the near future. |
Learning Outcomes | The students who succeeded in this course;
|
Course Description | In this course, graphic design elements and graphic design softwares which are used in public relations and advertising presentations will be examined. |
Related Sustainable Development Goals | |
| Core Courses | |
Major Area Courses | ||
Supportive Courses | X | |
Media and Managment Skills Courses | ||
Transferable Skill Courses |
Week | Subjects | Required Materials |
1 | Introduction to the class | |
2 | Image & Image Types Color Studio practice | Ellen Lupton and Jennifer Colle Phillips, Graphic Design The New Basics, pp 80-98 |
3 | Negative / Positive Space Studio practice | Studio practice |
4 | Typography & Creative Typography Studio practice | Studio practice |
5 | Gestalt Principles Studio practice | Ellen Lupton and Jennifer Colle Phillips, Graphic Design The New Basics, pp 98-116 |
6 | Grid Systems Studio practice | Kimberly Elam, Grid Systems, pp5-118 |
7 | Image and Text Integration Studio practice | Studio practice |
8 | Semiotics: Functions of Communication Studio practice | John Fiske, Introduction to Communication Studies, pp 34-37 |
9 | Project 1: Poster | Studio practice |
10 | Project 1: Poster | Studio practice |
11 | Project 2: Editorial Design | Studio practice |
12 | Project 2: Editorial Design | Studio practice |
13 | Project 3: Information Graphics | Studio practice |
14 | Project 3: Information Graphics | Studio practice |
15 | Review of the Semester | |
16 | Review of the Semester |
Course Notes/Textbooks |
| |
Suggested Readings/Materials |
|
Semester Activities | Number | Weigthing |
Participation | 1 | 10 |
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments | ||
Presentation / Jury | ||
Project | 3 | 90 |
Seminar / Workshop | ||
Oral Exam | ||
Midterm | ||
Final Exam | ||
Total |
Weighting of Semester Activities on the Final Grade | 4 | 100 |
Weighting of End-of-Semester Activities on the Final Grade | ||
Total |
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
Study Hours Out of Class | 14 | 3 | 42 |
Field Work | |||
Quizzes / Studio Critiques | |||
Portfolio | |||
Homework / Assignments | |||
Presentation / Jury | |||
Project | 3 | 20 | |
Seminar / Workshop | |||
Oral Exam | |||
Midterms | |||
Final Exams | |||
Total | 150 |
# | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
1 | To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field. | |||||
2 | To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods. | |||||
3 | To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice. | X | ||||
4 | To be able to use analytical thinking skills in the field of Public Relations and Advertising. | X | ||||
5 | To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders. | X | ||||
6 | To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field. | X | ||||
7 | To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems. | X | ||||
8 | To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise. | X | ||||
9 | To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes. | |||||
10 | To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising. | |||||
11 | To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1) | |||||
12 | To be able to speak a second foreign at a medium level of fluency efficiently. | |||||
13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest